Job seeker’s are looking for much more than salary out of prospective employers. Though still important, income is no longer the biggest deciding factor when it comes to a candidate’s job selection. Instead, less-tangible yet equally substantial perks such as company culture and growth opportunities rank higher and can even surpass monetary compensation as a benefit.To remain competitive in the workforce, creating a positive brand image is imperative for attracting top talent. Take note from these top brands that are dominating employment brand initiatives.
With more than 650 locations nationwide and 24 thousand employees, Pilot Flying J is no mom-and-pop convenience travel center. But, based on their careers site, it’s clear this thriving corporation wants to hold on to its family-based roots. In addition to flaunting their tight-knit family spirit, Pilot Flying J understands that to hire the right people, it’s important to be completely transparent about candidate expectations. Turn to the Pilot Flying J careers page, and instantly you know that to fit in you must be: dedicated to service, driven to grow and up for the challenge. Knowing that these traits are hard to find, the company site offers a seamless job search and application experience to reduce applicant dropouts.
Takeaway: To drive the message, Pilot Flying J uses real employee testimonials and images to showcase the team environment and culture. They bring the message home with video and further encourage applicants to join the team by simplifying the job search and application process, ensuring no top candidates are left behind.
As the countries leading real estate and rental marketplace, Zillow is no stranger to the value of location. Offering careers in some of the hottest metropolitan cities including San Francisco, New York and — Lincoln, Nebraska. Ok, Lincoln, Nebraska isn’t the bustling city movies are made of, but from the looks of Zillow’s career site, it’s not the rural midwestern town many might imagine. With the help of video, images and lighthearted copy, Zillow showcases the benefits of what life is like at each location.
Takeaway: Relocating employees or new recruits can be risky in terms of hiring costs and turnover. By use of video and images, Zillow gives prospects an opportunity to really see what they’re getting into. Enabling candidates to decide if the work environment and lifestyle are right for them before submitting their application.
The housekeeping industry, historically burdened with high turnover rates, often struggles to hire quality, long-term employees. MaidPro aims to change industry standards by hiring “Pro’s” instead of house cleaners and advertising careers, not just jobs. Below their awesome company benefits, the sites career path section offers candidates a career trajectory map showcasing the potential professional journey one can embark on over time. By doing so, MaidPro’s careers page instantly creates an atmosphere of respect and appreciation for the hard working professionals in the field.
Takeaway: Know your industry and address the issues up front. To attract the best, make sure your message speaks to the best. In MaidPro’s case, they set expectations by showcasing current employees. For instance, their eBook “Behind the Clean” sits front and center of the company’s “culture” page and is comprised of employee stories that share what it’s like to be part of the team. By emphasizing the theme of long-term opportunities, MaidPro proactively filters out short-term employees and attracts candidates seeking to become loyal team members.
