The copy on your career site really matters, in terms of both quantity and quality.
When it comes to quantity, less is usually more. Don't oversell the opportunity, or use more site landscape than necessary. Get across your message, and get it across quickly. Users want to see relevant information right away. They don't want to dig for it.
So what about quality?
Well, the good news is creating captivating content doesn’t take a writing degree. Simply articulate the "story" of your organization to your job seekers: What you do and why you do it. Also, don't forget to speak about who works there as well, and what those people are like. Tell them what you're passionate about as a team and as individuals.
Brag about your company’s collaborative digs, autonomous workplace, altruistic environment, or whatever else makes you and your colleagues happy to come to work. This will help filter out the right candidates and inadvertently turn the wrong ones away.
Here are six simple ways to revamp employment content and start captivating the right candidates today:
There is nothing more enthralling than a good narrative. Use your company’s history, mission or future vision as a stage for storytelling. Follow the natural curve of a story by including a climax and a resolution. Along the way, weave in details that are important to your ideal candidates (like intrinsic values, impact opportunity or growth potential), so they are eager to apply.
Nothing is as captivating as visual content. Portray your work style, office space or dynamic work force by displaying authentic pictures on your career site. Candidates will not only be attracted to your site aesthetically, they will also get a genuine sense of what it’s like to come to work.
Video is a powerful medium. It showcases a genuine reflection of your company in a way that words can never achieve. Leverage its power by including a company overview video, day-in-the-life pieces or something that showcases your office and location.
If your company has a Facebook page, Twitter feed, Flickr account or Youtube channel, integrate the respective links into your career site. Candidates can use the accounts to connect with your company, learn more about your culture and stay up to date with the latest job opportunities.
Managing a blog gives companies the human face (and voice) it needs to emotionally connect with job seekers. Incorporate a diverse selection of entries by showcasing fun events at the office, providing helpful information or highlighting one of your company’s special perks. Don’t forget to include a comments section so prospective candidates can start connecting with your posts!
Candidates have all kinds of questions, so why not provide a special space on your career site for them to find answers. It will keep them engaged to learn more, provide a stronger connection to your organization, and maybe even save you some time in the process!
By providing quality content that targets your ideal candidates, you can start enticing top performers to learn more. Use this list as a reference whenever you’re looking to improve your career site’s content and increase candidate engagement. Then, check out 6 Ways to Improve Your Career Site to make sure you've got all your boxes checked.
