The impact that video has made on business and marketing environments in recent years is both astounding and unprecedented.
As with so many emerging digital technologies, the rules of online video are being written and rewritten with each passing day. The only constant is that video is making waves and it’s here to stay.
Video has extreme repercussions for how companies are marketing to consumers, but what does this mean for recruitment video and employment branding?
Forbes recently reported that 75 percent of executives watch work-related videos on business websites at least once a week and 50 percent watched business-related videos. If executives, arguably some of the busiest people on the planet, are making time to watch business related videos you can bet that job seekers are as well. With all this in mind, imagine the impact of video through the eyes of the candidate whose constant access to information makes them more discerning than ever before.
According to Video Brewery, 90 percent of online shoppers reported finding video helpful in shopping and purchase decisions and that retailers who featured videos sold more product that those who did not. If consumers go as far as exploring videos to decide what shoes or vacuum they are going to purchase, the level of detail and information desired when making a decision on what company to work for is astronomical in comparison. In “shopping” for a new job, corporate websites and career portals are showrooms for culture and fit, and become deciding factors in one of the most important decisions of someone’s life.
Consumers in the marketplace have a demand for sharp multimedia content that tells them a beautiful story in minimal time. They want this for the stores they shop in, the causes they care about, the restaurants they eat in and the places they are looking to work. Competition is fierce in all these areas and differentiation is key. And the job search is no exception.
Investing in employment video not only gives candidates a window into your company but piques their interest and allows them to hear your story directly, instead of from the rest of the internet (or your competition)!
If you haven’t yet invested in video, now is the time to start.
