Launching a new website is like moving into a new house. New floorplan, new decorations, and typically a new address. Similar to when you move into a new home, you want to let people know of your change.
Let people know “We’ve Moved!”
It’s important to let people know you’ve relocated the home for your jobs and careers information. While we don’t necessarily suggest sending out “We’ve Moved!” postcards, we do highly recommend updating all of the places where you promote your jobs. Be sure to update the careers URL on all advertising materials - job ads, business cards, email signatures, recruitment collateral, recruitment posters, and more!
Create a forwarding address
When moving homes, you can image the trouble if you forgot to update your records with the post office. You’d miss out on important personal mail, your favorite magazines and your bills! The same is true with web traffic. Be sure to let the internet know you’ve made a move.
Manage your URL redirects
You’ll want to redirect the previous careers URL to your new career site homepage URL. If you’re not sure what your new web address is, please contact your client success manager. But it’s not just the homepage that you should consider redirecting, though it is clearly the most important. If you had other existing careers related pages such as Benefits, Diversity, or a page targeted to a specific candidate audience, you’ll want to redirect those pages, as well. We highly recommend redirecting those pages to the new page that is most relevant for that content or if one does not exist, then redirect the page to the careers homepage.
We recommend using a server-side 301 redirect to make sure that users and search engines are directed to the right place. 301 is a status code that indicates that the page has permanently moved. This is a simple update typically made by a member of your IT department or by your corporate website administrator. Please reach out to a member of the Recruiting.com team with any question, we’re always happy to assist.
You risk impacting your web traffic if you do not redirect URLs.
You wouldn’t move without forwarding your mail, so please remember to redirect your pages.